Fundraising Event Script Writing
Ever heard of Gestalt theory? It’s the idea that an organized whole is worth more than the sum of its parts. Remember this when writing event night scripts and you’re on your way to creating an event to remember! Your guests will leave knowing more about what you do, why you do it and how you impact those you serve. People are far more generous when they’re in the know.
Pick a Cohesive Theme and Stick With it All Night
View your event night script as a whole. Weave a common theme throughout the entire script. Everyone who takes the stage that night – your emcee, your org’s representative, your auctioneer, your special appeal speaker – should be on the same page, figuratively AND literally. The best way to do this is with a shared document. Everyone who’s speaking that night works from the same document so everyone knows the content preceding and following them. This works wonders to keep speakers on topic.
There’s a reason an estimated 75% of people have a phobia of public speaking. It’s an uncommon talent! To that end, selecting the right speakers is essential. Your chosen speaker might have the most compelling story of all time, but if they ramble, mumble, stumble, bumble or all of the above, no one will remember the actual story, they’ll remember the disaster. Avoid! Selecting powerful, eloquent orators is one of the top requirements for a successful fundraising event.
Keep Them Short
We’re staunchly committed to the post-event debrief. A common complaint we hear is that speeches were too long, too boring or didn’t contain powerful, impactful information. We’ve said it before and it bears repeating – please, no long boring speeches. Keep speeches between two and three minutes, tops. Script each and every word for concept, content and power. We repeat, make every word count.
Use Mission Language and Use it Wisely
Words are powerful. So powerful, in fact, they can change the course of history (“I have a dream…” “The only thing we have to fear…”). Words can compel donors to give and give big – sometimes unexpectedly big! Use this to your advantage. We often hear folks say they gave more than budgeted, after being moved by a particularly powerful personal story about the work you do and the positive impact it’s having on those you serve.
Still feeling uneasy about crafting your magnum opus event night script? That’s cool – a lot of people aren’t confident writers, either. But we are! Ask us about our Do BETTER! Comprehensive Fundraising package which includes full script writing. Reach out. We can help! Contact us today.