Catlin Gabel chose a mid-March date for their annual fundraising gala. The planning for that 400+ person live benefit auction was nearly complete when we received the news no one wanted to hear – a ban on all events of more than 250 people. As their fundraising partners, we had a mere 36 hours to make a huge pivot to…something – anything! That something ended up being a successful Live Virtual Gala (one of the very first in the NATION!) streamed to their donor base live from the school’s theater – and it was even more profitable than Catlin Gabel had hoped their original in-person event would be! We exceeded the in-person gross gala goal by nearly 5% – VIRTUALLY! Go Virtual! – it works

 

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