8 Must-Haves for Assembling an All-Star Benefit Auction Team

Misty Marquam

Do You Have the Right Team for Your Event?

Would you solicit your hairdresser to fill a cavity? Would they be proficient at using dental equipment or numbing your pain? Would you summon your dermatologist for a brain tumor? Never! You would seek expert advice from a physician who specialized in brain tumors. So why would you consider using a volunteer or a weather person as your fundraising auctioneer? The answer is: you shouldn’t. Always employ fundraising professionals to raise more money, otherwise, expect results as disastrous as your hairdresser wielding a dental drill.

Here are 8 Examples of Specialists to use When Fundraising:

Emcee

A professional Master or Mistress of Ceremonies is an important job and should be considered carefully. Your emcee is the face and voice of your fundraising endeavor – the person your donors will associate with and relate to during the event. A great emcee will weave your mission throughout the event, coaxing donors to your side and engaging them. A great emcee elevates energy, charms everyone and highlights your organization while shining brightly on stage and delivering a powerful performance.

Professional Benefit Auctioneer

A Benefit Auctioneer Specialist identifies your goals, evaluates your existing agenda and crafts strategies for your success. They bring fresh ideas and new life to tired programming, suggest new or better revenue streams, offer pre-event consultation to maximize giving – all the while streamlining your efforts and implementing best practices. A professional benefit auctioneer lends gravitas to the entire night while keeping the energy up, the fun abundant and your run of the show on the move. Our numbers suggest increases between 40-350% when utilizing a professional benefit auctioneer vs. a volunteer or other paid novice.

Professional Bid Assistants

Fabulous Bid Assistants pay for themselves every time with increased live auction prices upwards of 10-15%. They encourage your crowd to give more generously, become more involved and have more fun. They answer questions, relay information to and from the auctioneer and gracefully communicate with the team while on the floor. This ensures every detail of your live program is well-executed. Bid Assistants help make sure the entire team is a well-oiled machine and are invaluable to the success of your live show.

Professional Event Clerks

Event Clerks are the glue that holds the fundraising team together. They accurately record and communicate all live event sales and gifts. They serenely bring calm to chaos, organize final event results, tally raffles, facilitate game sales, live auction sales and Appeal giving – all while managing the auction staff to adhere to timing, run of show and staff cues. A great Event Clerk always has one ear on the Auctioneer and the other tuned into everything else going on. They miss nothing and record everything!

Sound A/V

Crystal clear sound at appropriate volume is the foundation of every great live event – especially fundraising events. Donors will not part with their money when they do not understand the offerings or cannot hear. Sound that’s too loud is like an assault; a sound that’s too quiet is irritating. Any disturbance in sound aggravates donors and lessens giving. And that is the last thing you want at your fundraiser! Employ sound pros so your sound is always clear, at the perfect volume, balanced and pleasing to donors’ ears. Always have professionals execute important videos, musical cues, Powerpoint slide forwarding, etc. Nothing will sink the fundraising ship faster than a video that fails to play or some other technical AV snafu.

Registration Support

Registration is one of the most important facets of every fundraising event as it is the first and last interaction your donors will have with your organization on event night. They form strong opinions based on this alone. Long lines, confusion, and delays at either check-in or check-out impacts you negatively – this is an area donor unanimously agree is their number one pet peeve at events. Hiring a support company who knows the ins and outs of the event software you use to help your team quickly and efficiently process your guests will pay for itself – not only fiscally, but in your donors’ assessment of your event.

Event Software

Auctions and Fundraising events are enormous endeavors. Without a comprehensive software package to support you, track donors, and handle event night transactions effortlessly, you run the risk of not only slowing registration and irritating your donors but also mishandling funds. The right software keeps all of your event and donor information in one easy place as well. Winning!

Salespeople

You know what they say about spending money to make money? Well, in this case, we say, “Amen!” Professional salespeople trained in the art of influence and selling positively increase your bottom line. They also act as engaging brand ambassadors for your mission. Fabulous salespeople frequently double and triple the number of sales recorded and are well worth the initial investment.

Now, go forth and fundraise smartly.  Contact us with questions. We are here to help!

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