Have You Assembled the Right Pros for Your Fundraiser?
Would you solicit your hairdresser to fill a cavity? Would they be proficient at using dental equipment, numbing your pain or even diagnosing the problem? Would you summon your dermatologist for a brain tumor? Never! Why? Because you want and need the best outcome for your particular endeavor so you hire the right professional for your given problem. You’ll seek expert treatment from a physician specializing in brain tumors. So why might anyone ever consider using a volunteer, a news anchor or an actor acting as your fundraising professional when fundraising? The answer is: you shouldn’t.
Always employ fundraising pros to raise you the most money with less effort, otherwise, expect results as disastrous as your hairdresser wielding a dental drill.
8 Specialists to Always Utilize When Fundraising
A professional Master or Mistress of Ceremonies is an important job and should be considered with utmost care. Your emcee is the face and voice of your fundraising endeavor – the person your donors will associate with and relate to during the event. A great emcee will weave your mission throughout the event, coaxing donors to your side and engaging them. A great emcee elevates energy, charms everyone and highlights your organization while shining brightly on stage and delivering a powerfully engaging performance.
Professional Benefit Auctioneer Specialist
A Benefit Auctioneer Specialist identifies your goals, evaluates your existing offerings, reviews historical data and crafts data-driven strategies for your success. They bring fresh ideas and new life to tired programming, suggest new and better performing revenue streams, offer pre-event consultation to maximize giving – all the while streamlining your efforts and implementing best practices to ease your burden and up the ante for your donors. A professional benefit auctioneer specialist lends gravitas to the entire night while keeping the energy up, the fun abundant and your run of the show tight. Our numbers suggest increases between 40-350% when utilizing a professional benefit auctioneer vs. a volunteer or other well-meaning novice. Fundraising is what we do. It’s ALL we do. We double dog dare you to find an actor acting as an auctioneer or news anchor volunteering their time whose results will satisfy and exceed your goals.
Professional Bid Assistants
Fabulous Bid Assistants pay for themselves every time with increased live auction prices upwards of 10-15%. They encourage your crowd to give more generously, answer buying questions, infuse energy, become more involved and have way more fun. They provide answers, relay information to and from the auctioneer and gracefully communicate with the sales team while on the floor. This ensures every detail of your live program is well-executed. Bid Assistants make sure the entire team is a well-oiled machine and are invaluable to the success of your live show.
Professional Event Clerks
Event Clerks are the glue that holds the fundraising team together. They accurately record and communicate all live event sales and gifts. They serenely bring calm to chaos, organize final event results, tally raffles, facilitate game sales, live auction sales and special appeal giving – all while managing the auction staff to adhere to timing, run of show and cues. A great Event Clerk always has one ear on the Auctioneer and the other tuned into everything else going on. They miss nothing and record everything – so you always have accurate data at your fingertips!
Sound A/V Pros
Crystal clear sound at appropriate volume is the foundation of every great live event – especially fundraising events. Donors will not part with their money when they do not understand the offerings or cannot hear. Think about it. Each time a donor raises their paddle, they are agreeing to a binding verbal contract. Would YOU continue to bid if you didn’t know what you were agreeing to? We didn’t think so.
Sound that’s too loud is like an assault; meanwhile too quiet is irritating. Any disturbance in sound aggravates donors and lessens giving. And that is the last thing you want at your fundraiser! Employ sound pros so your sound is always crystal clear, at the perfect volume, balanced and pleasing to donors’ ears. And always have the pros execute important videos, musical cues, Powerpoint slide forwarding, etc. Nothing will sink the fundraising ship faster than a video that fails to play or some other technical AV snafu.
Registration is one of the most important facets of every fundraising event as it is the first and last interaction your donors will have with your org on event night. Donors form strong opinions based on this alone. Long lines, confusion, and delays at either check-in or check-out impacts you negatively – this is an area donors unanimously agree is their number one pet peeve at events. Hiring a professional support company who knows the ins and outs of the event software you use to help your team quickly and efficiently process your guests will pay for itself – not only fiscally, but in your donors’ assessment of your event and subsequently, their experience. Make it a good one.
Benefit auctions and fundraising events are ENORMOUS endeavors. Without a comprehensive software package to support you, track donors, and handle event night transactions effortlessly, you run the risk of not only slowing registration and irritating donors, but also mishandling funds. The right software keeps all of your event and donor information in one easy place as well as offering a multitude of pre-event functions. Winning!
You know what they say about spending money to make money? Well, in this case, we say, “Amen!” Pro salespeople trained in the art of influence and selling positively increase your bottom line. They also act as engaging brand ambassadors of your mission. Fabulous salespeople frequently double and triple the number of sales recorded and are well worth any investment.
Now that you know whom to hire as your all-star team, go forth and fundraise smartly. Contact us with questions. We’re here to help. And we can’t wait to change the world – with you!